thoughtcrumbs

CHI 2004 in Vienna

I'll be presenting a paper quantifying the uselessness of banner ads at CHI in Vienna next month with some colleagues from the University of Oregon and Lewis & Clark. In short, we proved that animated ads are distracting and people don't remember them anyway. Banner ads are rather passé now, but they were ubiquitous when I started the research three years ago, and the principles apply to the equally insidious skyscraper and middle-of-the-paragraph ads still appearing on otherwise respectable sites like NYTimes.com.

If you'll be at the conference, leave me a message on the board -- I'm looking for dinner companions! Especially ones who can do more than count to ten in German, like me.