thoughtcrumbs

Citation happy

Just found out that some of my undergraduate research on visual attention was cited in:

J. Riegelsberger, M. A. Sasse & J. McCarthy (2002). Eye-Catcher or Blind Spot? The Effect of Photographs of Faces on E-Commerce Sites. 2nd IFIP Conference on e-commerce, e-business, e-government (i3e), Oct 7-9, Lisbon, Portugal, pp. 383 - 398. (223K PDF).

The author, Jens Riegelsberger, is a doctoral student at University College London, and he investigates trust issues on the web. Whether photos of "smiling ladies" increase trust on e-commerce sites or not, there's a potential cost to task performance. Here, Riegelsberger uses eye-tracking to see whether these photos attract visual attention. His results are consistent with ours; the photos do not interfere with task performance.