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thoughtcrumbs

We're in the Times

David Pogue, NY Times Circuits writer, mentions my old research in his blog today. And he links to our upcoming article in TOCHI. The gist of the work is that animated banner ads (which weren't nearly as passé when I started the project five years ago) are actually harder to remember than static ones, and they slow people down.

Oh, and what's at the top of his blog? An animated banner ad.

March 02, 2006 : 10:25 PM
: link

Comments

I assume you mean animated vs. static banner ads, rather than banner vs. nonbanner (fullpage?) ads.
posted by JB : March 03, 2006 3:28 PM : link to this comment

Oops -- yes, I meant *animated* banner ads are harder to remember than static banner ads. We didn't study full-page ads, although I think it's safe to assume that the findings generalize. I've edited the original post. Thanks!
posted by Moira : March 03, 2006 5:33 PM : link to this comment

Cool - having your work referenced by David Pogue.
posted by Andy : March 18, 2006 12:33 PM : link to this comment

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About

Psst! This is the blog of Moira Burke, a Ph.D. student in the HCI Institute at Carnegie Mellon University.
Rife with derivative pop culture blather, this site occasionally features thoughts on social psychology, usability, aesthetics, and the general meanderings of someone figuring out the meaning of life. Won't you help me find it?

my first name @ this domain name

Also see: Veggieburgh, my restaurant and recipe site

Previous ten posts

Dr. Ruth: Orphan, sniper, kindergarten teacher, ps...

Ira Glass: "I blame the topic sentence"

Automatic speech recognition at its best

Baby, everything is alright, outta sight

Emoticons in JPSP ;)

Lekking and necking

IonSound project

Feuerzangenbowle, or keeping warm

Vampire bat reciprocity

Networking, relationships, and greens

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